FIT App
Challenge: Fitness apps on the market focus on competition rather than teamwork— making sport hard to get involved in.
Solution: To turn running into a group activity.
My Role: As the lead designer, I designed the brand direction, defined the UX/UI and lead on interaction and motion design.
Built at Sennep
The process of sketching out this journey helped solidify the idea that other people running is enough motivation to encourage more excersise.
I spent one day sketching then presented three routes to the team to steer the direction. We discussed technical capability and output.
