Challenge: Teachers are firefighting, their days are busy dealing with students, marking, assessing, planning, assigning. How can we make life easier for them?
Solution: Showcase the benefits of this tool are time saving and providing a helping hand.
Responsibilites: As the lead designer on this project, my focus was on creating a start-up brand that could evolve over time.
Designed at Sennep
Using simple shapes and bold colours I created a set of characters that could help encourage the user just like the tool was helping teachers.
Working closely with the CEO of the brand we developed the messaging and helped give this new brand a voice. The result was a playful experience.