Block Nail Wraps
Challenge: How could I inspire travellers to Canada to recognise the cities they visited in a souvenir that they could wear?
Solution: I designed, illustration and sourced printers for three sets of nail wraps (almost like a vinyl sticker for your nails) that could be purchased as a souvenir when travelling to or from that city.
In the set so far are Vancouver (YVR), Toronto (YYZ) and Montreal (YUL). Next up – the United Kingdom!
Responsibilities: This project included looking at the business side of product – I researched costs, selling value and did audience assesments.
This is a self-initiated project