Nightshift | Branding

MariaCentola_Design_NightShift
Goal—
Reposition instant coffee as a readily accessible, quality beverage.
Solution—
Studies show nurses and doctors are among the most dependent on the buzz of coffee to perform professionally throughout the night. Referencing pharmaceutical packaging, the instant coffee is packed in blister packs similar to medicine or tablets, making it familiar to medical professionals and super fast to make.
maria-centola-nightshiftCLICK TO VIEW MY CASE STUDY

2016 Salazar Awards
Honorable Mention (Brand Identity)